Case Study · Lumos · Social Media Strategy

Visual growth strategy
for a modern
lifestyle brand.

Lumos needed social media that felt premium, consistent, and modern — content that stopped the scroll and built a recognisable identity across every platform.

16.8K
Organic views, first year
820
Likes, comments & shares
€0
Ad spend
Instagram Content

Branded content — scroll-stopping

Every post designed to feel like it belongs to the same world — consistent colour, typography, and visual language that builds brand recognition before anyone reads a word.

Lumos Instagram
Instagram — Post Series 1
Lumos Instagram 2
Instagram — Post Series 2
TikTok Content

Short-form video —
visual storytelling

TikTok content designed around visual consistency and brand storytelling — not just following trends. Modern animations, on-brand typography, and content that builds an audience over time.

  • Brand voice definition and tone of voice
  • Full social strategy — all platforms
  • Branded template library — posts + stories
  • Reels + short-form video direction
  • Monthly content calendar + scheduling
Lumos TikTok
TikTok Content
16.8K
Organic TikTok views in year one, from a standing start
820
Likes, comments, and shares
€0
Spent on ads
Services Used

The services behind this project

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Replies within 4 working hours, from one of the two founders — not a sales rep, not a bot.